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  • About us

Expert digital strategists and media producers dedicated to supporting social impact work, offering bespoke, professional, and trustworthy services to create positive change in our communities.

We are a dynamic digital strategy and media production agency specializing in video production, photography, digital media, and campaign strategy.

 

With over a decade of experience, our vibrant team offers creative talent, industry expertise, and high standards.

 

We partner with progressive causes, labor unions, elected officials, and companies to create impactful content that drives positive change. From grassroots initiatives to large-scale campaigns, we tailor our services to meet your unique needs, ensuring effective communication and lasting impact.

Our Team

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Principal & Co-Founder

Chris Olivarez

Chris founded Production for the People to empower underserved communities through innovative digital strategies and video production. Inspired by a vision of a just society, he focuses on building authentic relationships and delivering impactful storytelling. With expertise in digital strategy, video production, and communications, Chris has developed a national framework of production teams across the U.S., ensuring high standards and affordability. The real-life impacts and achievements of their work continue to inspire and drive their mission forward.

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Associate 

Alisa Rivera

Alisa is a seasoned communications strategist and digital organizer, leading campaigns for progressive organizations and non-profits. She pioneered SEIU Local 2015’s first SMS program, integrating mass SMS, peer-to-peer messaging, social media, and innovative content for successful union elections and legislative campaigns. With a blend of strategic planning, digital marketing, and field campaign experience, Alisa tailors communications to achieve organizational goals. Her background includes journalism with the Oregonian, writing for esteemed institutions, and teaching business communication at Baruch College.

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Principal & Co-Founder

Juliett Olivarez

Juliett plays a pivotal role at Production for the People, overseeing operations, production coordination, and financial management. With a background in psychology, she brings a unique perspective to strategic planning and team dynamics. Juliett manages budgets and financial operations, ensuring projects stay on time and on budget for clients. Her coordination skills guarantee smooth project execution, contributing to the company’s mission of empowering underserved communities through effective digital strategies.

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Production Coordinator & Digital Media Editor 

Demian Tajeda-Benitez

Demain excels as Production Coordinator and Digital Media Editor at Production for the People. With a keen eye for detail and a passion for storytelling, Demain ensures the seamless execution of production projects while managing and editing digital media content. His expertise in coordinating diverse projects and his proficiency in digital media editing contribute significantly to the company’s mission of empowering underserved communities through effective digital strategies and video production. Demain’s dedication to quality and efficiency ensures that client stories are captured and presented with utmost clarity and impact.

Our Clients

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Airport Workers United
Act Now Strategies
Advancement Project California
AFSCME Local 685
Alliance for Community Transit
AVENEW
Big Bowl of Ideas
Bedrock Strategies
California Democratic Party
California Federation of Labor
California Long-Term Care Education Center
Catalyst California
Coalition of County Unions
Communications Workers of America
Californians for Tribal Sovereignty and Safe Gaming
Do Big Things
Downtown Dog Rescue
Dude. Be Nice. 
It's Bigger Than Us
Kheir Clinic
L.A. County Democratic Party
L.A. County Federation of Labor
L.A. County Board of Supervisors
Mothers Against Drunk Driving
Miguel Contreras Foundation
Miss Rodgers' Neighborhood
NALEO Educational Fund
Ocean & Mountain Consulting
Center for Popular Democracy
Program for Torture Victims
River In Action
Senders Communication Group
SEIU Internatioinal



SEIU California
SEIU 2015
SEIU 32BJ

SEIU USWW
SEIU 1000
SEIU 99
SEIU UHW
SEIU 105
SEIU 121RN
Spitfire Strategies
Starbucks Workers United

TeamApril2024
The People's Project
Teamsters Local 396
Uplifting Arts Academy
United Teachers Los Angeles

Political Candidates

Worked with and/or produced ads for

U.S. Vice President Kamala Harris
California Governor Gavin Newsom
California Democratic Party Chair Rusty Hick
U.S Senator Laphonza Butler
U.S Senator Alex Padilla
California Attorney General Rob Bonta
Former California Attorney General Xavier Baccera
California Insurance Commissioner Ricardo Lara
U.S. Representative Jimmy Gomez
Los Angeles Board of Supervisor Holly J. Mitchell
Long Beach Mayor Rex Richardson
California Senator Maria Elena Durazo
California Assembly member Wendy Carillo
Former California Assembly member Ian Calderon
California State Senator Ed Hernandez
California Insurance Commissioner Dave Jones
California State Superintendent of Public Instruction Tony Thurmond


 

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