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About us
Expert digital strategists and media producers dedicated to supporting social impact work, offering bespoke, professional, and trustworthy services to create positive change in our communities.
We are a dynamic digital strategy and media production agency specializing in video production, photography, digital media, and campaign strategy.
With over a decade of experience, our vibrant team offers creative talent, industry expertise, and high standards.
We partner with progressive causes, labor unions, elected officials, and companies to create impactful content that drives positive change. From grassroots initiatives to large-scale campaigns, we tailor our services to meet your unique needs, ensuring effective communication and lasting impact.
Our Team

Principal & Co-Founder
Chris Olivarez
Chris founded Production for the People to empower underserved communities through innovative digital strategies and video production. Inspired by a vision of a just society, he focuses on building authentic relationships and delivering impactful storytelling. With expertise in digital strategy, video production, and communications, Chris has developed a national framework of production teams across the U.S., ensuring high standards and affordability. The real-life impacts and achievements of their work continue to inspire and drive their mission forward.

Associate
Alisa Rivera
Alisa is a seasoned communications strategist and digital organizer, leading campaigns for progressive organizations and non-profits. She pioneered SEIU Local 2015’s first SMS program, integrating mass SMS, peer-to-peer messaging, social media, and innovative content for successful union elections and legislative campaigns. With a blend of strategic planning, digital marketing, and field campaign experience, Alisa tailors communications to achieve organizational goals. Her background includes journalism with the Oregonian, writing for esteemed institutions, and teaching business communication at Baruch College.

Principal & Co-Founder
Juliett Olivarez
Juliett plays a pivotal role at Production for the People, overseeing operations, production coordination, and financial management. With a background in psychology, she brings a unique perspective to strategic planning and team dynamics. Juliett manages budgets and financial operations, ensuring projects stay on time and on budget for clients. Her coordination skills guarantee smooth project execution, contributing to the company’s mission of empowering underserved communities through effective digital strategies.

Production Coordinator & Digital Media Editor
Demian Tajeda-Benitez
Demain excels as Production Coordinator and Digital Media Editor at Production for the People. With a keen eye for detail and a passion for storytelling, Demain ensures the seamless execution of production projects while managing and editing digital media content. His expertise in coordinating diverse projects and his proficiency in digital media editing contribute significantly to the company’s mission of empowering underserved communities through effective digital strategies and video production. Demain’s dedication to quality and efficiency ensures that client stories are captured and presented with utmost clarity and impact.
Our Clients

























