SINCE 2011

Strategy-ledproduction forsocial impact.

We help unions, campaigns, and civic organizations decide what to say, whose perspective matters, and who to reach. Then we carry that direction into video, photography, and community engagement.

Explore our work ↗
Black Lives Matter demonstrators raising their fists in Hollywood
Black Lives Matter demonstration · HollywoodPhotography by Chris Olivarez

A FEW OF THE ORGANIZATIONS WE’VE WORKED WITH

SEIUCalifornia Democratic PartyUnited Teachers Los AngelesNALEO Educational FundThe California EndowmentCalifornia Labor Federation
Clients & campaign work ↗

SELECTED WORK

Selected video work.

Explore all video work ↗

THE PEOPLE WE WORK WITH

“Chris and his team consistently deliver exceptional work, rising to every challenge and capturing our stories with authenticity and impact.”
Laphonza Butler

Laphonza Butler Former U.S. Senator, California

CLARITY BEFORE THE CAMERA

Start with
understanding.

We work with your team to understand the people you need to reach and what the work needs to accomplish. That guides the story, the creative choices, and the production.

Our approach ↗
  1. 01

    What needs to be said.

  2. 02

    Whose perspective matters.

  3. 03

    Who needs to hear it.

  4. 04

    Whose trust it needs to earn.

  5. 05

    What it needs to accomplish.

DOCUMENTARY PHOTOGRAPHY

People.
In context.

Campaign and field documentation. Events, actions, and convenings. Image libraries for ongoing use.

Explore photography ↗
Gavin Newsom smiling and speaking with attendees at an event
Gavin Newsom with event attendees.
Photography by Chris Olivarez

FROM STRATEGY THROUGH DELIVERY

A partner inside
the work.

Clear communication. Senior oversight.
Responsiveness as conditions change.

Clarify the message, audience, and intended use before production begins. Decide whose perspective belongs in the story and what the work needs to accomplish.

Explore strategy ↗

STRATEGY STARTS WITH A CONVERSATION

Talk through
your project.↗

A clear goal or an early question is enough to start.

mail@production4thepeople.com ↗

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